Click the link to see them all

Our good friends bought His'n'Her iPhone 4S's - subsequently my kind Twitter followers helped me out with a list of recommended apps, so worth saving and posting:-

DropBox    Tweetbot    Pulse    BBC News    Camera+    Instagram    Instapaper

BBC iPlayer      TV Catchup    Weather HD    CamerAlert   Skype    TomTom*   

Times    Telegraph    Angry Birds      1Password     iBooks     Convertbot    

Pages     Google Translate     Instapaper     Stocktouch     TuneIn Radio   

Train Times     Yell     Starwalk      Space Walk     Words With Friends

Chambers Dictionary     Rogers Mushrooms     Twitter     Siege     Blends

Tweetlist Pro      Pocket Universe     Everyday     Looper     Word Lens 

Zite    iCatcher     Instacast

.....and these are mine........

Radio Alarm    Pocket God    National Trust    SatNav 2 (or Skobbler) FREE

Tube Status      Bus Checker     DataMan     SpeedTest     360 (camera)    

Pro HDR      SnapSeed     Bump     Files2    

Open Access (works with "Zovo" for PC/Mac)     PlaneFinder     ECB Cricket (!)    

BikeHub     Treasures (British Library)     FlightControl      F-Sim Shuttle      

Star Wars Arcade: Falcon Runner     Egg Mania     FlipBoard

 

with my thanks (and recommended follows #FF)  to @DarrenGriffin @BarSteward @JSamuelson @Farctum

 

*pricey but definitely worth it imo

Before calling up an editor at a magazine or newspaper (and it really is as easy as Ben says it is) -- have well thought out answers to these three questions:

1) What is your point? Please do have a point. And answer this in one concise sentence. Do not go on and on. Editors do not have time.

2) Why does it matter to their audience? This is a deceptively simple question. You have to know their audience and fit the answer to THEIR audience. Many give me these answers to this question: Because it's cool. Because the public NEEDS to know. Because it matters, that's why. Sadly none of these will fly. Really dig into why their audience would give a damn. The only way to find that out is to understand the needs/wants of that audience.

3) Why does it matter NOW? There is always a news peg that needs to be hit. A temporal component is necessary for all mainstream pubs. This is another deceptively simple question. Be careful -- find a peg. You can fake it with these options: There's a relevant conference or anniversary coming up; Someone is about to publish a book on the topic; There's a movie coming out; There's a planned public event around the topic.

If you hit those three questions with terrific answers you will be successful. I can practically guarantee it. If you are not, it's because the answers were not sufficient. Have fun!